SEO
Search Enginge Optimization
A web site needs highly targeted qualified traffic in order to be successful and just building a beautiful looking web site and sending it into cyberspace without serious forethought and planning by an experienced internet marketing professional is a recipe for failure or at best mediocrity.
Sure you may get some traffic from people stumbling upon your web site and maybe if you are lucky the search engines will put you into their index so you can show up if someone is willing to search 5, 10, or even a few hundred pages deep into the search engine results.
So what can you do to get that ever elusive valuable search engine traffic to your web site and make more sales?
The key way web site owners can get search engine traffic to their web site is through Search Engine Optimization.
Search Engine Optimization is the science and art of controlling "on page" (the code and text on a page) and "off page" (inbound linking, directory listings, age of domains and other factors) in an effort to rate well on "organic results".
Search Engine Optimization methods are generally either "white hat" (honest and straightforward and thus offer the surfer a better experience) or "black hat" (tricks to fool the search engine and surfers to think that the site is more relevant to what the surfer is looking for).
Black hat techniques sometimes produce spectacular results though generally these results are very short lived. Once a site with black hat techniques is discovered by a search engine, not only does the search engine drop the sites rankings, it can actually ban the web site from ever appearing it its results which can put an online business out of business.
Of course not everything in life is black or white and the same holds true for search engine optimization techniques. With so much at stake, Mean SEO has never nor ever will engage in black hat techniques are even cross over into the gray zone.
